"Being the best is the only market that is not crowded"

That's why our team works daily to find highly competitive products and make them available through leading retailers globally - after all, we all deserve the best and being the best is the only market that is not crowded.

About us

The Bel Group is a global advertising and marketing communications company. Our success is driven by our people and their commitment to get results the right way - by operating responsibly, executing with excellence, applying innovative technologies and capturing new opportunities for profitable growth.

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We're focusing on discovering products leading in innovation and proven as highly successful in "existing" markets and launching them as "new" in untapped global markets that research reveals as strong potential for high end-customer demand.

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We trace our beginnings to Clockwork-Boutique Australian Communications Agency's product discovery of BABOR the pioneer of beauty cosmetics in Germany skincare range, which led to their successful launch into the professional beauty retail market throughout Australia in 1996.

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Our Promise

As a company and as individuals, we take great pride in contributing to the communities where we live and work. We are dedicated to creating "shared prosperity" in the supply chain, our charitable donations are geared towards issues of importance to our product partners and support the local communities of our partner retailers.

We also care about the environment and are proud of the many ways in which our team work to safeguard it.

"Less is more" when it comes to the environment - less energy, fewer emissions, less waste and fewer extinctions. At The Bel Group, we seek to reduce our environmental impact because it is not only good for our planet, but it is also good for our partners and our own long-term financial success. We aim to use less and spend less through four areas of activity:

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